Project Overview

Eventistry is a full-service event planning company which focuses on socially responsible, environmentally friendly and sustainable practices. They launch the Love not Wasted – A Zero Waste Wedding Planning package believing that having a sustainable wedding doesn’t mean having to sacrifice what you want. It simply means being more mindful with resources and making the most out of them.

About their pledge

Case Study

What is Food waste and how is it impacting our environment? Food waste refers to food that is discarded or left uneaten. We are entering into an era where more people are getting highly aware of environmental conservation – we either see campaigns regarding plastic pollution on social media or companies adopting strategies to reduce single-use plastic by recycling them, which would then bring commercial value to the company. Plastic pollution may be as critical as food waste, however, little did we know that 55% of landfills in Malaysia comprise food wast (see pie chart below) !

According to the Solid Waste Management and Public Cleansing Corporation (SWCorp), Malaysians waste about 16,688 tonnes of food per day, an amount that can easily feed around 2.2 million people, three times a day! Food waste that ends up in landfills:

  • Consume most of the resources that went into growing it

Volume used to produce lost or wasted food is equivalent to 24% of all water used for agriculture.

  • Result in heavy carbon footprint  

When food is disposed to landfills, it rots and becomes a significant source of methane, which is a potent greenhouse gas with 28 times the global warming potential of carbon dioxide.

  •  Result in Biodiversity loss

Food wastage may result in unfed populations. This contributes to agricultural expansion into wild areas and increased fishing efforts that unduly overexploit forest and marine habitats. This results in loss of wildlife, including mammals, birds, fishes and amphibians.

We need more people and institutions to come together and solve this problem. 

Eventistry, being the first Certified Green Wedding Professional in Malaysia, has launched its first full wedding planning package designed with sustainability and eco-ethical practices in mind. Green weddings may be relatively new in our country, but these small efforts can be very crucial in leading us towards a greener future.  As opposed to what people would usually associate sustainability with, Eventistry’s ‘Love Not wasted’ wedding package promotes sustainable wedding while not having to compromise on your dream wedding.

 Weddings are one of the major contributors to food waste. According to data provided by Solid Waste Management and Public Cleansing Corporation (SWCorp), Malaysians waste up to 45kg of food at every wedding but some do not even end up in landfills. Hence, Eventistry’s ‘Love not wasted’ wedding package, which embraces the idea of food waste management, is collaborating with What a Waste (WaW) to tackle this issue. According to Eventistry, they have only started collaborating with WaW recently for an event of 90 pax and have managed to rescue 21kg of leftover food, which were then distributed to 68 orphanages in KL. It was estimated that Eventistry would have 10 events per year, and therefore this could potentially rescue 210kg of food and benefit around  68 x 10 = 680 orphanages every year (assuming 90 to 100 pax per event). 

Though the impact may not be massive at the very beginning, this is definitely a good initiative for everyone to be aware of the importance of conserving the environment by first reducing wastage, which is the most practical among the 5“R’s” of Zero Waste pioneered by Bea Johnson. We hope that this green wedding concept would eventually be the new trend among soon-to-be married couples. According to the Department of Statistics Malaysia, on average there are around 200,000 marriages in the country every year (2020 is an outlier/exception due to Covid-19). If 10% of the couples were aware of the importance of conserving the environment and started embarking their journey to reducing food waste, could you imagine the amount of food that can be rescued per year?