Project Overview

Bueno Blocks offers open-ended toys that suitable for children of different ages that encouraging free play. Most of the toys are made of environmental-friendly materials and without over-packaging. At Bueno Blocks, it is easy to be a greener parent.

About their pledge

Case Study

Toys have been identified as the opposite of sustainable as they are low-cost, simply thrown away when fads change in the past 50 years. McDonald’s has become the largest toy distributor globally since the introduction of Happy Meal in the 1970s. Each year, 1.5 billion toys are distributed by McDonald’s worldwide. A study showed that 90 % of the toys were made entirely of petroleum-based plastic, and around 80% of these plastic toys ended up in landfills, incinerators, or the ocean. Not only that, layer upon layer of plastic that wraps over the toys also contributes to plastic pollution. Fortunately, these fast-food and toy industries realize that this unsustainable over consumption needs to green up its act.


Bueno Blocks, a local online toy store, has pledged to show their devotion to planet earth. Sustainable, recyclable, and plant-based toys were the primary concern of Bueno Blocks. They have set a goal of selling only open-ended, recyclable, or biodegradable in all its toys and packaging that doesn’t require consumers to compromise their carbon footprint. Bueno Blocks hopes to inspire and encourage parents to shop wisely, allowing the little ones to grow and play creatively while at the same time reducing plastic waste.

Following the 5Rs rules by Bea Johnson – Refuse, Reduce, Reuse, Recycle, and Rot, Bueno Blocks chooses the toys from the aspect of its resources, packaging, recyclability, and lifespan to minimize any unnecessary waste. As shown in Table 1, more than 80 % of the toys are free from plastic packaging among all the brands found in Bueno Blocks. Most of the wooden and silk toys are guaranteed ethically and sustainably harvested and produced locally. This further reduces the carbon footprint in the toy industry and supports the local economy and ecosystem.  

Remark: Wood, rubber & silk fits into the natural cycle without any issue.

*Kindly refer to for more info regarding the certification and awards.


Table 1 : Types of toys & brands offered by Bueno Blocks.

Bueno Blocks unveiled new insight into green parenting by introducing the sustainably made open-ended toys to the local community. Instead of purchasing the typical day plastic toys wrapped in single-use plastic, the new concept of plastic packaging-free open-ended toy is a greener alternative to play and learn. Open-ended toys can be used and played in several ways that make the toys more attractive and long-lasting in a family, reducing the chances of the toys being thrown away and ending up in landfills. Bueno Blocks hopes to set a positive example for all that taking care of our planet is essential for everyone, regardless of age. 


“We do not inherit the Earth from our ancestors; we borrow it from our children.”

– American Indian proverb


Parents or guardians can make the change by consuming more consciously. Refuse the single-use, reduce the new resources consumption, reuse and repurpose the existing resources or toys – be creative and let your imaginations fly!